Danny Dyer's Latest Movie: Rockstar's Social Media Buzz Explained

If you follow Rockstar Games on X (the Everything App formerly known as Twitter), you might have been taken aback to see the GTA studio promoting the film "Marching Powder" and its star, Danny Dyer. Their post read:

From our friends Nick Love and Danny Dyer, the absolute legends behind The Football Factory...@MarchingPowder_ — a proper naughty comedy out tomorrow in the UK and Ireland.

Get tickets now at https://t.co/Zj4EBgRKVO and look out for details on worldwide release soon. pic.twitter.com/15u4DEpeDW

— Rockstar Games (@RockstarGames) March 6, 2025

This might leave you wondering why Rockstar, with its 21 million followers, is promoting a small British film. And if you're unfamiliar with Danny Dyer, here's what you need to know.

Who is Danny Dyer?

Danny Dyer, whose full name is Daniel John Dyer, is an acclaimed actor from East London, a household name in the UK. As Rockstar aptly described him, he's an "absolute legend," a term in British slang that signifies someone who is humorous, daring, innovative, and empathetic—a person others aspire to emulate. Since starting his acting career in 1993, Dyer has become synonymous with portraying tough, working-class characters. His outspoken nature on social and governmental issues adds to his "tough uncle" persona. For instance, in 2010, he advised a Zoo magazine reader dealing with a breakup to go "on a rampage [drinking session] with the boys." His entertaining social media presence is also noteworthy, as seen in posts like:

Roll on bonfire night..........it's gonna get strapped to a great big massive fuck off Rocket so it can join the other Furbys in the sky...

— Danny Dyer (@MrDDyer) September 12, 2013

How is Danny Dyer Connected to Rockstar?

If you're a fan of the Grand Theft Auto series, you've likely encountered Danny Dyer's voice as Kent Paul in "GTA: Vice City," where he manages the Scottish rock band Love Fist. He reprised this role in "GTA: San Andreas," working with the Gurning Chimps and later producing for rapper Madd Dogg. But there's a deeper connection. In 2004, Dyer starred in "The Football Factory," directed by Nick Love and produced by none other than Rockstar Games. This film explored themes of football hooliganism, substance abuse, and British dark comedy.

"Marching Powder," which hits UK and Irish cinemas this week, reunites Dyer with Nick Love. While not a sequel, it echoes themes from "The Football Factory." Rockstar's promotion of "Marching Powder" seems to stem from its previous collaboration with Dyer and Love rather than any involvement in the new film.

Is Vice City's Kent Paul Returning for GTA 6?

There's no official word on whether Kent Paul will appear in "GTA 6," and the X post about "Marching Powder" offers no clues. However, let's speculate. The Grand Theft Auto series is divided into the 3D era (PS2 and PSP games) and the HD era (from "GTA 4" onward), each with its own universe. While characters and settings don't directly carry over, there are nods to the 3D universe in the HD era, such as Grove Street in "GTA 5" and the presence of gangs like the Ballas. Even Lazlo, the ponytailed radio host, spans both eras, and Kent Paul has a star on the Vinewood Walk of Fame in "GTA 5."

Given these connections, it's conceivable that Kent Paul could make an appearance in "GTA 6," though the "Marching Powder" post doesn't hint at this possibility.