Home News Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Author : Aria Mar 21,2025

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, curiously labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its placement raises questions. The decision to promote the game primarily through traditional media, then uploading the TV ad to YouTube, feels somewhat unconventional and, frankly, slightly concerning. This strategy doesn't exactly project unwavering confidence in the game's launch.

However, setting aside the speculation, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, we'll have to wait until next Thursday to render a final judgment.

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