Home News Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Author : Connor May 19,2025

Nintendo is set to excite fans with the opening of its San Francisco store today, May 15, located in Union Square at 331 Powell Street. This marks the second official Nintendo store in the United States, following the footsteps of the renowned New York location. Initially known as the Nintendo World Store, the New York outlet underwent renovations and a rebranding to Nintendo NY, reopening its doors to the public in 2016.

IGN had the privilege of visiting the new San Francisco store to explore what Nintendo has in store for its fans. Additionally, we had the opportunity to sit down with Nintendo of America's president, Doug Bowser, to discuss the strategic decision behind opening their first West Coast store at this time.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images. During our conversation, we couldn't help but delve into the much-anticipated Nintendo Switch 2, slated for launch on June 5. We asked Bowser about the availability of the Switch 2 in the U.S. at launch and in the future, as well as his thoughts on the controversial Game-Key Cards, among other topics.

Latest Articles More

Baldur's Gate future update coming soon: Hasbro

Baldur's Gate 3 remains incredibly replayable even eighteen months after launch, with fans still engrossed in their second, third, or even tenth playthroughs. Now that developer Larian Studios has stepped away from the franchise, Hasbro faces the cha
Sep 11,2025
Take-Two CEO Bullish on Nintendo Switch 2

As Nintendo Switch 2's launch approaches within weeks, Take-Two Interactive stands out among third-party publishers expressing confidence in the new console. Despite ongoing discussions about pricing strategies and market challenges, the publisher's
Sep 09,2025
Dune: Awakening Preload Begins Soon

Dune: Awakening will support pre-downloading ahead of launch! This guide covers everything you need to know about pre-installing the game and when it becomes available.Dune: Awakening Preload GuidePreload Availability DatePre-Download InstructionsEst
Sep 09,2025
Predator dons Xenomorph tails in new 'Killer of Killers' trailer

Predator and Alien may collide in Predator: Badlands – but could Xenomorphs also appear in Predator: Killer of Killers? Hardcore fans suspect they might. Arriving this June, Predator: Killer of Killers marks an ambitious animated anthology project.
Sep 09,2025
Sony Cuts PS5, PS5 Pro Prices in 2025 Days of Play

Clash Royale has finally released a significant enhancement for the Inferno Dragon. Nearly a decade after its initial launch without an Evolution, this fiery Legend receives a potent upgrade. To mark the occasion, Supercell collaborated with Finnish
Sep 08,2025
Lionsgate Delays Saw XI Amid Producer Dispute

I never thought I'd say this, but the Saw franchise appears to be hitting pause - at least for the foreseeable future. Shockingly, Saw XI has officially hit production limbo and won't be hitting theaters this fall as originally planned.Interestingly,
Sep 07,2025