Genshin Minini Pop-Up Store Coming to NYC

The adorable Genshin minini series makes its US debut in New York City this January! Discover the exciting merchandise and in-store exclusives awaiting Genshin Impact fans.

Inazuma Minini: Cute Collectibles Arrive in NYC

The Genshin minini Line Friends Pop-Up Store opens its doors in New York's Times Square (Line Friends Square) from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini pop-up, following successful runs in Japan and South Korea.

Collect charming miniature versions of your favorite Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma Genshin minini product lineup includes:

• Plush Doll ($25.95) - In-store exclusive
• Plush Keyring ($15.95) - In-store exclusive
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

Currently, these items are only available in-store, with potential future online availability. Note that plush dolls and keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS: Expanded Merchandise

Beyond the minini, the pop-up features a wider range of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvillette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu.

This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in $42.95, 16in $44.95)
• Raiden Shogun Umbrella ($29.95)

Special In-Store Gifts:

Receive bonus gifts with qualifying purchases:

• Over $10 USD: Genshin Impact Shopping Bag
• Over $40 USD: Genshin minini Paimon Fan
• Over $80 USD: Random Inazuma Lenticular Photo Card (excluding Paimon)

Photo Zone & In-Game Rewards:

Strike a pose in the pop-up's photo zone! Post your picture on Instagram with relevant hashtags and tag @linefriends_us for a chance to win a limited-edition coupon redeemable in-game for 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals. Supplies are limited.

A cosplay photography event is also planned, with details to be announced.