Apple to Pre-Install New Gaming App on All New Smart Devices This Year

Apple is reportedly developing a new game-centric application designed to cater specifically to gamers. According to a recent report by Bloomberg, this move aligns with earlier whispers from late last year indicating Apple's ambition to position itself as a key player in the gaming industry. The report suggests that more details will emerge during Apple's Worldwide Developers Conference scheduled for June 9.

It is anticipated that the app will be pre-installed on all new Apple smart devices, including Apple TV, later this year. Much like Steam on PCs, the app aims to serve as a game launcher, consolidating in-game achievements, leaderboards, chats, and other interactive features while replacing the current "Game Center." Bloomberg speculates that a Mac version will also be available to access games installed outside the App Store.

Although Apple has not officially commented on these rumors, the acquisition of RAC7 Games, the developer behind "Sneaky Sasquatch," adds intrigue.

Apple is reportedly designing a new game-focused app dedicated to gaming. Photo by CFOTO/Future Publishing via Getty Images.Despite Apple's strong presence in mobile gaming—where the iPhone dominates with approximately two-thirds of app store revenue originating from premium games and microtransactions—the company is still perceived as less favorable for high-end gaming compared to Windows-based systems. Sources suggest that the new gaming app will debut alongside the upcoming iOS update, expected around September.

For insights into the games available through Apple Arcade, a premium subscription service, refer to our comprehensive coverage.

Apple is currently entangled in litigation with Fortnite creator Epic Games over the game's reinstatement on iPhones and the broader implications for Apple's gaming revenue model. Recently, IGN highlighted Fortnite's resurgence on iPhones and iPads, particularly in the U.S., where it quickly climbed to the top of the App Store rankings following its re-launch.