Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to showcasing your latest vehicle, car manufacturers have a plethora of options at their disposal. From launching a slick new advertising campaign to securing a celebrity endorsement, the choices are vast. However, Hyundai has chosen an innovative route by partnering once again with KartRider Rush+ to introduce their new Insteroid concept car as an in-game kart. This unique collaboration is a testament to the power of gaming as a promotional tool.

Designed by Hyundai Motors Europe Design Center, the Insteroid kart draws inspiration from the INSTER, an upcoming electric SUV from Hyundai. This isn't the only exciting addition; players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

The Insteroid isn't just an in-game kart; it's also a real-world concept car. While it may not hit the production lines anytime soon, its presence in KartRider Rush+ serves as an effective promotional tool, far more stylish, in my opinion, than the Cybertruck's appearance in Fortnite.

If this latest collaboration with Hyundai doesn't pull you into KartRider Rush+, you might want to take a break and explore our list of the top five new mobile games to try this week, and see what other exciting titles have been launched in the last seven days.