Home News Hyundai partners with Kartrider Rush+ for exciting new collaboration

Hyundai partners with Kartrider Rush+ for exciting new collaboration

Author : Lily Apr 18,2025

When it comes to showcasing your latest vehicle, car manufacturers have a plethora of options at their disposal. From launching a slick new advertising campaign to securing a celebrity endorsement, the choices are vast. However, Hyundai has chosen an innovative route by partnering once again with KartRider Rush+ to introduce their new Insteroid concept car as an in-game kart. This unique collaboration is a testament to the power of gaming as a promotional tool.

Designed by Hyundai Motors Europe Design Center, the Insteroid kart draws inspiration from the INSTER, an upcoming electric SUV from Hyundai. This isn't the only exciting addition; players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

KartRider Rush+ and Hyundai Collaboration

The Insteroid isn't just an in-game kart; it's also a real-world concept car. While it may not hit the production lines anytime soon, its presence in KartRider Rush+ serves as an effective promotional tool, far more stylish, in my opinion, than the Cybertruck's appearance in Fortnite.

If this latest collaboration with Hyundai doesn't pull you into KartRider Rush+, you might want to take a break and explore our list of the top five new mobile games to try this week, and see what other exciting titles have been launched in the last seven days.

Latest Articles More
  • STALKER 2 Roadmap: Enhanced Modding, A-Life Updates Revealed

    Here is the SEO-optimized and polished version of your article content, maintaining the original structure and formatting while enhancing readability and search engine friendliness:STALKER 2 reveals its roadmap for Q2 2025, which includes improved modding, A-Life system updates, and more. Read on to

    Jul 08,2025
  • Applin Debuts in Pokémon GO: Sweet Discoveries Await!

    Pokémon GO is launching an exciting new event called Sweet Discoveries, and it’s bringing the adorable Applin into the game for the very first time. If you're a fan of discovering rare Pokémon, evolving unique species, or hunting for shiny variants, this event is definitely one you won’t want to mis

    Jul 08,2025
  • "Monster Hunter Wilds Mod: Unlimited Character and Palico Edits Now Available"

    Monster Hunter Wilds launched with a bang, and players wasted no time immersing themselves in the vast open world, taking on epic hunts and engaging in various in-game activities. While many were enjoying the adventure, PC modders were hard at work addressing one of the game’s more frustrating early

    Jul 07,2025
  • Elder Scrolls Online Adds Subclasses After 11 Years of Fan Demand

    The Elder Scrolls Online has finally introduced a highly anticipated feature that fans have been requesting for over a decade—subclasses. This exciting addition allows players to mix and match skill lines without the need to reroll characters, offering more flexibility and customization than ever be

    Jul 01,2025
  • Sam's Club Membership and Pokémon TCG Deals Available Today

    Today’s deals bring together a well-balanced mix of practical tech upgrades, smart accessories, and a few standout collectibles that offer real value. There's no unnecessary flash here—just solid offers on useful items like fast-charging cables, portable power solutions, and some high-impact gaming

    Jul 01,2025
  • VALHALLA SURVIVAL: Class Abilities Guide

    VALHALLA SURVIVAL is the latest immersive survival RPG that seamlessly blends open-world exploration with dynamic roguelike gameplay. At its core, the game features a classic class system, where each character belongs to a distinct class with unique abilities and playstyles. As the game is still in

    Jul 01,2025