A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.
The "reach score" is a proprietary metric calculating the daily number of individuals engaging with a brand's content (apps, games, music, videos, manga). The survey, conducted monthly, sampled 100,000 Japanese residents aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance (50,546 points, 80% of its total score). The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Further bolstering its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.
The Pokémon Company's 2024 financial statement underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading cards, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures (under The Pokémon Company, established in 1998), the franchise's success reflects the coordinated efforts of its key partners.
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