Roblox Creators Can License Like A Dragon From Sega

Roblox has introduced a new licensing platform to streamline collaborations between its creators and major IP owners, such as Netflix, Lionsgate, and Sega.

With License Manager, qualified creators can seamlessly incorporate officially approved assets from iconic franchises like Squid Game, Stranger Things, Twilight, and Saw, as well as popular games such as the Yakuza series, Like a Dragon.

Roblox noted, "Historically, obtaining IP licenses for game development has been a complicated and lengthy process, often accessible only to larger studios."

"[Rights holders] now have the flexibility to adopt a more targeted approach with revenue sharing, an open source-style method that empowers fans to lead, or simply monitor IP usage across experiences. Licenses can be granted directly to existing projects or listed in the new Licenses catalog, enabling creators to explore and submit applications."

In addition to direct creator outreach, IP owners can also "proactively scan experiences for IP usage," signaling a potential move toward addressing unauthorized fan-made games.

According to the company, this initiative is just the start, with more IP partners anticipated to join "throughout the year."

Earlier this month, Roblox invited 1,000 developers to take part in The Hatch, an event the platform described as its largest Easter Egg hunt to date. While the official event was promoted as a milestone, thousands of players rallied behind a boycott using the hashtag #BoycottTheHatch across social media, calling for enhanced safety measures on the platform for users of all ages.