- Rush Royale from My.Games is preparing to launch in China
- The approval license was granted following an unusually quick process
- However, Rush Royale may encounter strong competition in China's dynamic gaming market
My.Games has secured a release license for its multiplayer tower defense title Rush Royale. This development could soon bring this popular game to Chinese players, representing a bold strategic move by the developer. Notably, this isn't the first My.Games title to enter the Chinese market.
But why exactly is a license necessary? In China, all game developers—both domestic and international—must obtain official approval before launching their products. Readers of our sister site PocketGamer.biz might recall how a previous licensing freeze created significant disruption throughout China's gaming industry.
Since that regulatory freeze, conditions have improved considerably, particularly for international developers. My.Games, having already launched War Robots and Huge Castle in China, is now preparing for its third consecutive release in the country.
HeadedeastAccording to My.Games, the Chinese version of Rush Royale will be published by local firm iDreamSky, which will manage the game's operations within the country. The partnership reportedly achieved remarkably fast license approval, a positive indicator that boosts confidence in the game's potential success.
Nevertheless, like many international developers, My.Games faces substantial competition. The recent global release of Mirren: Star Legend demonstrates that China's market offers no shortage of high-quality gaming titles. Should Rush Royale become successful, it would gain access to China's vast population of dedicated mobile gamers.
For those planning to dive into Rush Royale's fast-paced multiplayer tower defense action, consider using our Rush Royale promo codes from our regularly updated list to claim complimentary in-game rewards.